Case Study: Holt Renfrew: How an Omnichannel Media Strategy Delivered a Record 1,200% ROAS Streak
Stepping in as interim Director of Media ahead of the annual summer sale to turn a stalled online season into an unprecedented 8-week run.
About the brand
Holt Renfrew is an iconic luxury destination for fashion and fine goods, founded in 1837.
It is the largest luxury retailer in Canada.
Project aim + problem to solve:
2024 brought a slowdown from the pandemic’s online luxury boom, making the annual summer sale more critical than ever.
With no clear direction on media strategy, online sales stalled.
Dependence grew on the sneaker category while most high-ticket items stalled.
Activities + Outcomes
Interim Director of Media
Our founder, Abdulah, stepped in at a crucial moment ahead of the annual summer sale to drive strategy and accountability across omnichannel campaigns.
Aligning the stakeholders
Working directly with the CMO, Merchandising Directors, Brand Manager, Finance leadership, the media buying agency, and the affiliate marketing partner.
A balanced channel mix
Search, Shopping, Out of Home, Social, and Affiliate were carefully balanced to maximize returns.
Holt Renfrew defied the macroeconomic climate with an unprecedented streak of exceptional returns:
1,200%
Return on ad spend
Sustained across the streak
8 weeks
Consecutive weeks at 1,200% ROAS
An unprecedented run for the brand
5 channels
Balanced for returns
Search, Shopping, OOH, Social, Affiliate
3 brands
Demand-capture focus
SKIMS, LOEWE & THE ROW
Benefits
A strategic focus on culturally relevant brands captured demand when high-ticket items had stalled.
Concentrating on culturally relevant brands like SKIMS, LOEWE, and THE ROW, across a carefully balanced mix of channels, helped Holt Renfrew post an unprecedented 8-week streak at 1,200% return on ad spend.
Services
- Performance Marketing Strategy
- Agency & Media Vendor Relationship Management
- Ecommerce Revenue & Profit Forecasting, Reporting & Ongoing Strategy
- SEO Oversight