Case Study: AMAFFI Perfume House: How an Integrated Organic + Paid Social Strategy Grew Reach by 600%+
Agency of record since 2023: supporting an ultra-luxury fragrance house across social, paid media, CRM, and search.
About the brand
AMAFFI Perfume House crafts ultra-luxury fragrances with the rarest and most exotic elements, in collaboration with celebrity perfumers like Nathalie Feisthauer and Azzi Glasser.
The house has been celebrated by the likes of Vogue, Robb Report, Vanity Fair, and many more.
Partnership + mandate:
Boujee Monster has been AMAFFI’s primary digital consulting firm and digital agency of record (AOR) since 2023.
We support AMAFFI’s Executive, Marketing, Business Development, and Operations teams in accelerating the house’s growth.
Activities + Outcomes
Integrated omnichannel social
A deeply integrated organic and paid social strategy, built on original digital campaigns, trending audio, and optimal post times and frequency.
PR + celebrity collaborations
Amplification of PR efforts and collaborations with global celebrities such as Hyunjae from THE BOYZ and MOMO from TWICE.
CRM selection + deployment
A company-wide CRM rollout across AMAFFI’s online store and 3 global boutiques.
Over the span of 7 months, an integrated omnichannel strategy produced:
Benefits
One partner across paid media, social, CRM, and search.
By combining organic and paid social with PR amplification and celebrity collaborations, AMAFFI grew its reach and audience, while the CRM rollout and search work supported the business beyond social.
Services
- Paid Media Strategy, Management & Analytics
- Organic Instagram & YouTube Content Strategy, Copywriting, Reporting, Optimization and Paid Social Amplification
- CRM Selection & Deployment (Company Wide, Online & 3 Global Boutiques)
- Website & Local Search Engine Optimization