Case Study: Ayat NYC: How a Dual-Channel Paid Media Strategy Drove 400% Catering Revenue Growth
Scaling Google Search and Meta Ads for a Michelin Guide featured group of Palestinian bistros, with only a 21% increase in ad spend.
About the brand
Ayat NYC is a rapidly growing, Michelin Guide featured group of Palestinian bistros with multiple locations across New York, New Jersey, and Pennsylvania.
Known for its authentic cuisine and vibrant community focus, Ayat NYC has become a household name for Middle Eastern dining and catering thanks to its award-winning cuisine and endorsements from the likes of Bella Hadid and Zohran Mamdani.
Project aim + problem to solve:
Boujee Monster was tasked with scaling paid media to drive delivery and catering growth while maintaining efficiency.
The goal: grow two revenue lines, delivery and catering, without letting ad spend outrun the returns.
Activities + Outcomes
Dual-channel strategy
Google Search and Meta Ads formed the core of the program, built to drive delivery and catering growth.
Evergreen campaigns
Always-on campaigns were launched and then continuously optimized for performance rather than set and forgotten.
Seasonal: Ramadan catering
Seasonal campaigns built around Ramadan catering drove unprecedented success for Ayat NYC.
Just 4 months into our partnership, Ayat NYC hit a 360% ROAS in March 2025. Here is what that looked like:
Benefits
Efficient growth: a 21% increase in ad spend delivered 74% year-over-year company-wide sales growth.
By pairing always-on evergreen campaigns with seasonal pushes around Ramadan catering, Ayat NYC grew delivery and catering revenue while keeping paid media efficient.
Continuous optimization across Google Search and Meta Ads kept the program efficient as it scaled.
Services
- Digital Media Strategy, Management & Reporting
- Ad Creative Strategy, Direction, Editing & Optimization